PRIVACY POLICY

Last updated: January 2025

At FORGEDFIT, we are privileged each and every day to help members to achieve their health and fitness goals. We understand the need to protect personal information provided to us and take this role very seriously. Our commitment to protecting the privacy and confidentiality of our members’ personal information is addressed in this Privacy Policy.

We want you to understand why we collect your personal information, how the confidentiality of this information is protected and how you can find out what information concerning you is recorded. This Policy applies to FORGEDFIT and our collection, use, storage and disclosure of personal information in our Clubs, through our websites and mobile applications, on social media and through other mechanisms.

Consent

By providing us with Personal Information, we will deem you to understand this Privacy Policy, and we will deem you to consent to our collection, use and sharing of such Personal Information for the purposes identified or described in this Privacy Policy. You may withdraw your consent at any time; however we may not then be able to provide you with our full range of services. We will advise you when you withdraw your consent of the impact that will have on what we are able to provide.

Updates

We may, from time to time, update this Privacy Policy. Any changes we make to this Privacy Policy will be effective when we post the revised policy on our Website. By continuing to interact with us after the modified version of the Privacy Policy has been posted, you are accepting the changes to the Privacy Policy. It is your responsibility to ensure that you read, understand and accept the latest version of the Privacy Policy. The date at the top of this Privacy Policy indicates when it was last revised.

PERSONAL INFORMATION:

Personal information is information about you as an individual and includes information that identifies you and that can be used to contact you. This includes such information as your name, birth date, e-mail address, mailing address, telephone number. It may also include information about your health and fitness levels and goals, if you have communicated these to us. We also collect data about the services that you purchase from us, the frequency of your visits to our clubs and about the specific equipment, classes and services that you take advantage of. If you have a Corporate Membership, we collect the name of the business that you work for or have a membership with.

Personal Information may also include other types of more technical information such as IP addresses, geolocation, device ID, or browsing history in connection with our mobile app or websites, but only when this information can identify you as an individual. Information that is aggregated and cannot be associated with an identifiable individual is not considered to be Personal Information.

HOW WE USE YOUR PERSONAL INFORMATION

Among other things, as described further in this Privacy Policy, we use Personal Information that we collect for the following purposes:

to understand your fitness and other related needs and objectives and to assist you in achieving them
to determine your eligibility for membership and for receiving our products and services
to provide you with a copy of your membership contract and other related agreements
to process your membership payments and to ensure that your account remains up-to-date
to invite you to participate in member surveys or other opinion-gathering devices that assist us in making our clubs more responsive to your needs
to inform you of various matters relating to your membership
to send you newsletters, personalized offers and other information about products and services that we believe may be of interest to you
to conduct contests, prize draws, competitions and other special promotions
to enforce our agreements
to collect amounts owing to us
to protect against harm to the rights, property and safety of FORGEDFIT, our employees, members and others
to detect, investigate and prevent activities that are unlawful or in violation of FORGEDFIT’s policies and/or the terms of our agreements

Aggregate Data: We may combine your personal information with that of other individuals to create aggregate data which we will use, among other things, to improve our products and services and develop new ones, to create personalized digital experiences, and to send you, and others like you, offers and information that we believe you or they may be interested in. Aggregate data is general information about groups of customers but not about you as an individual. We may also disclose aggregate member data to be used in academic research (e.g., exercise adherence), provided, however, your data will never be individually identified or identifiable in reports of the research findings; only aggregated data (for example group averages) will be presented.

Contacting Us: FORGEDFIT wants to hear from our members regarding any issues or comments they may have with respect to their memberships or any services offered by our clubs. We may record this information and transmit it to our clubs in order to address them in the appropriate manner. When you contact us, including (without limitation) by post, telephone, fax, email, SMS, live chat, through our Website or App or through social media, we collect the information that you disclose to us. This may include details such as your name, address, telephone, fax, email and phone number, as well as your questions, inquiries, comments, complaints or requests. If you correspond with us through any media, we may keep a record of that correspondence.

User Generated Content: If you post content (including, without limitation, text, pictures, audios, videos, testimonials, tweets, blog posts or reviews) to online platforms, such as social media, or to any publicly available blogs or other publicly available features of our Website, they may be viewed by other users of social media or our Website. By making personal information publicly available on our social media sites or on our Website, you consent to publication by FORGEDFIT or our service providers and agents.

Telecommunications: FORGEDFIT may ask you for contact information such as your telephone, mobile or fax number or e-mail address, and keep and use this information as well as disclose it to other trusted third parties so that we or any of these third parties may contact you directly through these channels for the purpose of marketing (including telephone and e-mail marketing and automated telephone messages) of goods, services and special offers that may be of interest to you. Your consent to this is not a condition of your membership.

ONLINE ACTIVITIES:

FORGEDFIT Website

When you visit our Website at www.FORGEDFIT.ca, our server logs automatically record statistical information, such as your IP addresses, type of operating system, device type, browser use, time and duration of visit, webpages requested, approximate geographical location (country, province, city), your page views, the time you spent on the Website and your clicks and interactions. We also identify categories of visitors to the Website by items such as domains and browser types.

FORGEDFIT Mobile App

When you download the FORGEDFIT Fitness Mobile App, we collect your email address, your name (which may also be a pseudonym/nickname), and electronic identification data (log-in data, functional cookies). This allows you to login and use the many features of the App. You also have the option of storing your date of birth, your gender, information about your height, weight, target weight, your workout intensity (low/medium/high) and your fitness goal (e.g. weight loss, muscle strength) in the App, to allow you to track your progress in reaching your fitness goals.

Digital Markers (including cookies)

A digital marker is a resource created by the visitors’ browser in order to remember certain pieces of information for the web server to reference during the same or subsequent visit to the Website. Examples of digital markers are “cookies” or HTML5 web storage. Some examples of what digital markers do are as follows:

they allow a website to recognize a previous visit each time the visitor accesses the site;
they track what information is viewed on a website which helps website administrators ensure visitors find what they are looking for.

FORGEDFIT uses sessional and persistent digital markers/cookies on some portions of our Website. We use these cookies or similar technologies to store your preferences, record session information such as information on what pages you access or visit, develop information about your preferences and interests, alert you to areas that we think might be of interest to you when you return to our Website, record past activity in order to provide better service when you return to our Website, help rotate banner advertising so as to ensure that visitors are not repeatedly sent the same banner ads, and customize content based on your browser type or other information you provide. We may also combine such information with other information that we have collected from you from various sources (eg. in our clubs, through our mobile App, or from social media) in our consumer database. This allows us to improve the quality of our service, including by storing user preferences, tracking user trends and providing relevant advertising to you based on your activities.

We also use digital markers/cookies and similar tools placed by our advertising partners for tailored interest-based advertising purposes.

FORGEDFIT also uses digital markers/cookies to collect data related to your browsing activity or your device. For example, we collect data related to your IP address, your browsing history, the content of the pages you visited, the number of clicks you make, your type of device, the site you came from and the site you’re going to when you leave ours, your approximate geographical location, your email, as well as the ads and videos that you viewed on each site. We are also able to track which of our ads you interact with on third-party websites. We use such data to provide you with ads that are more relevant to your interests such as, for example, ads related to the sites and contents you viewed, and to identify other people with similar interests. If you click on one of our ads online, including to contact us by phone, your mobile phone number and cookie related data may be shared with our digital partners and used to track the effectiveness of our advertising and for the purposes of delivering ads that may be relevant to you in the future.

We do not currently honor “do-not-track” signals from a website browser. You may adjust your browser settings to reject digital markers, including cookies, if you choose. You can also delete` the cookies present on your computer from your browser, or completely deactivate the feature that keeps or stores cookies on FORGEDFIT Website. Certain features also allow you to deactivate some cookies and to keep only those you want. If this interests you, review your browser settings. Note, however, it may affect your ability to interact with our Website.

FORGEDFIT also uses third party remarketing services, such as Meta and Double Click by Google, to advertise on third party websites (including Google) or social media sites to previous visitors to our Website and to other visitors who may have similar preferences. This could be in the form of an advertisement on the Google search results page, Facebook or Instagram, or on sites across the internet.

You may opt-out of Google Analytics and other digital media platforms by using the Digital Advertising Alliance of Canada’s ad choices tool:

https://youradchoices.ca/en/tools

Visitors may also opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page:

http://www.networkadvertising.org/managing/opt_out.asp

Interest-based advertising opt-outs work by saving cookies in your browser that tell the various ad partners that you have opted-out. Because cookies are generally browser-specific, your choice will only apply to the web browser from which you opt-out. You must opt-out from each web browser from which you do not want interest-based advertising (and this may involve different devices, if you use more than one).

If you opt-out of interest-based advertising by a third party, these technologies may still collect data for other purposes, including analytics, and you may still see ads across the Internet, but the ads will not be targeted based on information about you, and may therefore be less relevant to you and your interests.

Social Media

We also place various social media buttons on our Website in the form of a link, including (but not limited to) Meta (Facebook and Instagram), X (formerly Twitter), Pinterest. When you visit a website which integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website etc.) is forwarded to these social media services even if you are not registered with these services.

If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your username and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service.

Web Analytics

Web analytics is the collection, analysis, measurement, and reporting of data about web traffic and visits for purposes of understanding and optimizing web usage. Information in digital markers may be used for the purpose of web analytics to remember your online interactions with FORGEDFIT Fitness’ Website.

Except as set out in this policy or as required or permitted by law, FORGEDFIT will not sell or disclose any of your personal information to any other organization without first obtaining your consent. FORGEDFIT may, however, disclose information in the following cases:

to enforce or apply our membership agreements
to protect the rights, property or safety of FORGEDFIT, our employees, our members and others
where permitted by law, including to comply with a subpoena, warrant or order
to law enforcement in connection with an investigation
to a person authorized by a law or collective agreement
to an investigative body or government institution which can oblige us to do so
in emergency situations in which we believe that the life, health or safety of a member or other person may be in danger
to an agent retained by FORGEDFIT in connection with the collection of your account
if all or a part of our business is sold, we may transfer information we have about you in preparation for or as part of completing that transaction
to our insurers, insurance adjusters and/or lawyer in connection with legal proceedings (actual or contemplated)

ACCURACY and RETENTION:

FORGEDFIT strives to maintain the accuracy and completeness of your Personal Information. You may ask us to delete or correct information contained in your file. Any such requests must be made in writing to our Chief Privacy Officer, at the address below. FORGEDFIT Fitness will keep your Personal Information for as long as it remains necessary for the identified purposes or as required by law, or in accordance with our retention schedules, which may extend beyond the termination of our relationship with you.

SAFEGUARDS:

FORGEDFIT has comprehensive security controls to protect against unauthorized access, use, alteration, duplication, destruction or disclosure of your Personal Information. We use safeguards that are appropriate to the sensitivity of the information. Each of our employees is responsible for maintaining the confidentiality and security of all Personal Information to which they have access. We keep our employees informed about our policies and procedures for protecting personal information. Where necessary, our employees are required to sign agreements to keep your personal information confidential.

All inquiries or complaints regarding privacy should be directed in writing by mail, FAX or e-mail at the addresses below. We will endeavor to respond to all inquiries within thirty (30) days from the date on which our Chief Privacy Officer has received the inquiry. FORGEDFIT can refuse access to a file in certain circumstances. For your convenience, you may print our Personal Information request form by clicking on the link below.