ALEXANDER BOURAAD

CONTACT US

12328 102 Ave NW, Edmonton, AB T5NOL9

(Free parking included)

(780) 818-1418

ABOUT

​"No one has the right to be an amateur in the matter of physical training. It is a shame for any one to grow old without seeing the beauty and strength of which their body is capable."

• Socrates (Ancient Greek Philosopher, 471 BC - 399 BC)

Alexander Bouraad

Owner & Founder of Fitness Improvement Inc.

National Strength & Conditioning Coach (NSCA)

​​My name is Alexander and I am a certified Personal Trainer, Diet Coach, National Strength & Conditioning Coach, fitness model, and an all-natural Canadian champion bodybuilder in the Alberta Bodybuilding Association and Canadian Physique Alliance.

My fascination​ with fitness and natural bodybuilding comes from early childhood. My motivation to train goes beyond that of impressing people, it is derived from the feeling of having set goals and achieving them and outdoing myself in the gym. I absolutely love it, the feeling of competing against yourself and striving to better yourself everyday physically, mentally, and spiritually.

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Over time, I came to understand fitness is more than a physical pursuit but a mental one. You are battling against your own body with every rep, and in the end it’s your own willpower and determination that ultimately decide whether or not you achieve your goals, or fail and give up. And I wish to impart this lesson onto others as much as I do with helping you get physically fit. I take it if you have read this far, you don’t want the result to be the latter.

My end goal is not to be a mass monster or some roided up freak, but rather to have a physique that is more like art; streamlined, tapered, and universally appealing.

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I offer very flexible and reasonably priced diet/meal planning and personal training to help everyone achieve their fat loss and athletic goals (see Personal Training section). This includes online coaching for anyone who lives too far away to meet personally.